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GEICO continues its strong partnership with Team Lucas

Corona, California (April 6, 2016) - GEICO, for years a leader in vehicle insurance nationwide, continues to strengthen its position as a leader in the motor sports industry too through its role as the presenting sponsor of the popular Lucas Oil Off Road Racing Series and a cornerstone member of Team Lucas.

In addition to sponsoring the 8-weekend, 16-race Off Road short course series GEICO will have a strong involvement in the Lucas Oil Late Model Dirt, Drag Boat, Sprint Car and Modified series, the Lucas Oil Pro Pulling League and at Lucas Oil Speedway in Wheatland, Missouri.

That varied portfolio gives GEICO an on-site presence at over 150 events, many of which are nationally-televised on MAVTV the Motorsports Network, CBS and the CBS Sports Network. There is increased exposure this year, too, with the launch of LucasOilRacing.TV, a worldwide subscription internet service dedicated solely to motorsports and automotive shows available on computers, tablets and smart phones showing both live and recorded events 24 hours a day.

The unique television package is one of the essential ingredients that make the dynamic Team Lucas marketing and advertising platform so beneficial to GEICO and others.

Vince Giampietro, GEICO's Senior Manager of Experiential Marketing and Brand Management, said the one-of-a-kind program allows GEICO "to connect with an important target market, and the relationship with Team Lucas continually produces tangible, solid results supported by extensively-researched data."

Lucas Oil Executive Vice-President Bob Patison praised GEICO for its contributions in the past seven years and said "we are honored that they are continuing that association.

"Our research shows that Team Lucas has very loyal race fans so there is a distinct correlation between the substantial branding success and raw sales growth Lucas Oil has seen over the past two decades because of the involvement of partners such as GEICO."

 

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