Lucas Oil is pleased and excited to announce the expansion of its marketing sponsorship with Speedco Truck Lube and Tires to the Lucas Oil Drag Boat Racing Series in 2013. A long time partner with Lucas Oil Products, Speedco joined forces with the drag boat series in 2012 with a sponsorship of the Tequila Sunrise Top Fuel Hydro and will be combining that in 2013 with an additional $13,000 commitment in cash awards to be paid to the Triple Crown Of Racing winners in the Top Fuel Hydro, Top Alcohol Flatbottom, Pro Modified and Pro Eliminator classes. Speedco Vice President of Sales and Marketing, Mike Barrett stated, "Our partnership with Team Lucas, combined with a grass roots style of motorsports marketing, has been proven to work well over the past several years and the inclusion of the drag boat racing series just seemed to be a natural fit. The expansion of Lucas Oil Drag Boat Series events out west in 2013 is geographically appealing to our marketing strategy, as well."
Corona, Ca (February 5, 2013) - Optima Batteries will return to Team Lucas in 2013 with a program that will leave a deep imprint on the Lucas Oil Off Road Racing Series, Lucas Oil Drag Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series and the Lucas Oil Off Road Southern California Regional Series.
Last week I wrote about how agriculture needs to draw a line in the sand and stand up against certain forces bent on its destruction. I got a few e-mails in support of that position, most thanking me for standing up for agriculture. But folks, I am not the one who needs to stand up — you are. In my opinion, the response of many large farm organizations to the attacks from HSUS and others has been a bit on the timid side. We have relied on facts, science, and engaging in "dialogues" on food and agriculture issues. Meanwhile, those on the other side have resorted to lawsuits, intimidation, voter referendums, misleading television commercials, and even lobbying and legislation. There has emerged, however, an organization that is taking a much more aggressive and effective strategy when dealing with anti-agriculture activist groups.
\General Tire returns for its seventh season with Lucas Oil in 2013, a partnership that includes Official Tire status in all six of Team Lucas' motorsports series and a presence that cuts a broad swath across the landscape of American motorsports.
The Lucas Oil Drag Boat Racing Series commemorated its 2012 race season at the Golden Nugget Hotel and Casino in Las Vegas, Nevada with its banquet and awards presentation on January 12, 2013. Prior to the crowning of the LODBRS 2012 High Points Champions, special awards for ET and Pro Drivers of the Year were presented.
Extending a highly successful union that first began in 2009, Team Lucas announced today that GEICO is renewing its Team Lucas agreement for the next two years. Team Lucas is a dynamic, one-of-kind 'grass roots' advertising and marketing platform created by Lucas Oil that reaches hundreds of millions of consumers a year.